TVC
RADIO SPOT
GOLDEN SAMURAI BURGER TVC
Feed your inner samurai
The Samurai Burger was losing its appeal and uniqueness as similar offerings entered the market.
So we positioned the Samurai as a symbol of inner courage and the Samurai Burger as a reward for everyday bravery.
Our campaign motivated Singaporeans to "Feed their inner samurai" and even rewarded them with a special delivery.