Little victories. Big impact.

Smokers crave instant gratification. So how can we entice them to join the I Quit 30-day programme? By making quitting instantly gratifying too.

Our social campaign highlighted the little victories quitters can celebrate every day. 

From dumping the lighter, curbing cravings to spending more time with family. We turned these small moments of pride into miniature art and even gave them away as trophies.