Gallery of Wins

The Eat, Drink, Shop, Healthy Challenge was going digital. That meant participants had to download an app and scan QR codes to redeem rewards.

But people were skeptical and reluctant to switch.

So we turned OOH spaces into a Gallery of Wins. Filled with art made entirely out of rewarding QR codes. 

Soon Singaporeans were scanning away and mastering the art of winning. 

Awarded:
MARKies Gold 
MEA Gold