Do you really need a reason?

The stunning new Audi A7 is not a practical purchase. It's pure desire.
So why pretend otherwise? 

Our tongue-in-cheek campaign didn't give our audience a single rational justification to buy.

Because when a car looks this beautiful, do you really need a reason?

Awarded: MARKies Silver

Date:

2018

Client:

Audi Singapore

Role:

Senior Copywriter